Our Lines of Business


Media Buying

We invest in cutting-edge online advertising campaigns to support XLMedia’s own sites as well as operator brands’ sites.

Our in-house development includes testing of adverts and placement, followed by frequent and detail-driven analysis to maximize returns.

Our media buying and advertising spans:

  • Paid search
  • Display (banners, pop-ups, pop-unders)
  • Mobile advertising
  • Social advertising
  • 18 languages for publishing


XLMedia owns more than 2,000 content-rich websites in 18 languages. These are informational sites.

Our sophisticated content, research, optimization, testing and analysis enables our websites to rank highly on search engines.

Our optimisation expertise

  • Key word research
  • Content optimisation
  • Off-page optimisation
  • On-page optimisation

Affiliate Program

Our proprietary platform, Reef Media, enhances our clients’ and affiliates’ operations by driving diversified traffic from a variety of sources.

We currently manage over 300 independent affiliate partners who drive traffic through Reef Media/XLMedia.

Throughout participation in our industry-leading training programme, affiliates enjoy ongoing close guidance, scaled operations and turnkey solutions for multiple operators.


Web, Mobile and Social Presence

Our global network of content-rich web, mobile and social sites are designed to attract high-value customers and engage interaction with our content.

Our customer conversion rates remain some of the highest in the industry and we continue to expand by adding more languages and audience-specific content to new domains and verticals.