XLMedia Plc

The Group’s strategy is built on the three key pillars of technology, acquisitions and diversification, to both strengthen and expand our operational footprint.


The Group remains committed to developing our own proprietary technology infrastructure to accelerate growth and profitability and maintain our competitive edge.

  • Tracking Solutions

    Tracks the sales funnel from different sources for analysis and optimization

  • Business Intelligence

    Unified Data warehouse to collect data from thousands of sources, process and analyze for improved performance.

  • Palcon

    A consolidated management system across all websites, for dynamic integration and deployment and improved conversion

  • Rampix

    Centralized management of social campaigns, unique targeting methodologies


Execute acquisitions which both strengthen and expand the Group’s operational footprint

  • Areas of focus

    The Group continues to focus on its publishing assets, buying bolt on websites and integrating them into XLM’s technology infrastructure to enjoy the benefits of scale, alongside vertical and geographical expansion

  • Well organized process to support ongoing M&A

    Active pipeline of opportunities driven by highly fragmented market

    Robust due diligence process to select only the opportunities that represent the very best fit for our business

    Financial strength and cash balance supports deal execution

    Dedicated professional focal points across the organization


We continue to expand the Group’s operational reach into new geographies and verticals

  • Enter new verticals and geographies in organic and acquisitive activities
  • Continue increasing the different kinds of media sources used
  • Continue increasing amounts of clients to further diversify revenues
  • Continue to grow our publishing market share in current territories and newer ones

2018 Diversification Figures


  • Scandinavia (36%)
  • North America (17%)
  • United Kingdom (11%)
  • Other Europe (17%)
  • Other Territories (19%)


  • Gambling (68%)
  • Mobile Apps (21%)
  • Other (4%)
  • Personal Finance (6%)


  • CPI (24%)
  • Other (2%)
  • Revshare (54%)
  • CPA (20%)