Our Lines of Business


Media Buying

We invest in cutting-edge online advertising campaigns to support XLMedia’s own sites as well as operator brands’ sites.

Our in-house development includes testing of adverts and placement, followed by frequent and detail-driven analysis to maximize returns.

Our media buying and advertising spans:

  • Paid search
  • Display (banners, pop-ups, pop-unders)
  • Mobile advertising
  • Social advertising
  • 18 languages for publishing


XLMedia owns more than 2,000 content-rich websites in 18 languages. These are informational sites.

Our sophisticated content, research, optimization, testing and analysis enables our websites to rank highly on search engines.

Our optimisation expertise

  • Key word research
  • Content optimisation
  • Off-page optimisation
  • On-page optimisation

Affiliate Program

Our proprietary platform, Reef Media, enhances our clients’ and affiliates’ operations by driving diversified traffic from a variety of sources.

We currently manage over 300 independent affiliate partners who drive traffic through Reef Media/XLMedia.

Throughout participation in our industry-leading training programme, affiliates enjoy ongoing close guidance, scaled operations and turnkey solutions for multiple operators.


Web, Mobile and Social Presence

Our global network of content-rich web, mobile and social sites are designed to attract high-value customers and engage interaction with our content.

Our customer conversion rates remain some of the highest in the industry and we continue to expand by adding more languages and audience-specific content to new domains and verticals.

Meet the XLMedia Team

Ory Weihs

Ory Weihs

Group CEO
Mr. Weihs is one of the founders and leads the Group’s business development and strategy, focusing on expanding the groups reach and technological abilities. Mr. Weihs is an entrepreneur who has been deeply involved in the online gambling & digital advertising industries for over ten years. He has a B.Sc. in Industrial Engineering from the Technion – Israeli Institute of Technology from 2007.
Yehuda Dahan

Yehuda Dahan

Group CFO
Mr. Dahan has over 14 years’ experience in accounting and finance. He was previously CFO for Barinboim Investment Group and Head Controller of Milomor Group (Israel). He holds a B.A in Economics and Accounting from Tel-Aviv University and is a licensed CPA (lsrael).
Inbal Lavi

Inbal Lavi

CEO - Israel
Ms. Lavi is a result-driven leader with over 10 years’ experience in the online gaming industry. She has a diverse background and expertise in marketing strategy, operations and P&L management, including heading the 888poker business from December 2011 to January 2014. She holds a B.Sc. and an M.Sc. with honours in industrial Engineering from Tel-Aviv University, Israel.
Liat Hellman

Liat Hellman

CFO - Israel
Ms. Hellman is an experienced CFO with over 17 years’ experience in publicly traded companies (including in the UK). She served as CFO (Israel) of the company since its inception and is responsible for financial  infrastructure. She holds a BA in Economics and Accounting from the Hebrew University of Jerusalem, an MBA from Tel Aviv University and is a licensed CPA (lsrael).

Contact XLMedia

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Contact us at ir@xlmedia.com
Tel: + 44 (0)20 8817 5283

Registered office address:
12 Castle Street
St. Helier

Investor Relations