XLMedia Plc

Reef Media

XLMedia Plc (LON:XLM) is a market-leading performance publishing company.

Operating globally across a variety of verticals including online gambling, personal finance and more, the Group uses proprietary tools and methodologies to generate high value users for customers in return for performance based payment models.

About Us

What We Do


Solid understanding of website management, content creation, and SEO optimization – are what enables our websites to rank at the top of search results and helps us drive maximum return on asset.


Using our proprietary machine learning algorithms, content management systems, and advanced business intelligence tools, we can successfully match the best advertiser’s offer to users’ preferences.


Our websites generate significant volumes of data. We leverage our statistical and data modeling tools to index millions of unique data points at different stages of the user journey, identifying consumer activities and spotting trends in consumer behavior.

Our technology

Palcon – A consolidated management system across all websites, for dynamic integration and deployment and improved conversion

Phoenix – Our proprietary technology, allowing central management of Group entities and unique operational processes for enhanced efficiency

Working with a diverse global customer base

888 Holdings Plc
William Hill
Mr Green
Ladbrokes Plc

Investor Relations

Share Price

Regulatory News

2021 Annual Report

2021 Financial Statements Thumbnail

Webcasts and operational updates

2021 Highlights