XLMedia Plc

Reef Media

XLMedia Plc (LON:XLM) is a market-leading performance marketing company.

Operating globally across a variety of verticals including online gambling, personal finance and more, the Group uses proprietary tools and methodologies to generate high value users for customers in return for performance based payment models.

The Group has three divisions based on its primary marketing methodologies; content and search engine optimisation through its Publishing division, digital Media Buying and its Partner Network.

About Us

What We Do


XLMedia owns more than 2,300 content-rich websites published in 18 languages. These are informational sites about various topics with online gaming, personal finance, cyber security and more. The websites help users make educated decisions regarding services they want to use and products to buy.

Media Buying

Using proprietary tools and we run thousands of simultaneous self-funded campaigns across different platforms such as paid search, social advertising, mobile and video ads and many more. The campaigns either support our publishing assets or (in most cases) direct users directly to our clients.

Partner Network

Our proprietary platform enhances our clients’ and partners’ operations by driving diversified traffic from multiple sources. The system allows performance marketers to monetize XLM’s client relationships and enjoy assistance from our campaign managers.

Our technology

Palcon – A consolidated management system across all websites, for dynamic integration and deployment and improved conversion

Phoenix – Our proprietary technology, allowing central management of Group entities and unique operational processes for enhanced efficiency

Working with a diverse global customer base

888 Holdings Plc
William Hill
Product Madness
Mr Green
Ladbrokes Plc

Investor Relations

Share Price

Regulatory News

Regulatory News



Webcasts and operational updates

2018 Highlights