Connecting people
to their passions

XLMedia is a
sports and gaming
digital media

We create compelling content for highly engaged audiences and connect them to relevant advertisers. The Group manages a portfolio of premium sports and gaming brands with an emphasis on regulated markets and responsible gaming. XLMedia brands are designed to reach passionate people with the right content at the right time.

We bring digital media and betting together through sports and gaming brands.

At XLMedia

It Starts With

Visitors to our sites create valuable data points each day. Understanding them gives us the ability to match quality content and offers with curious consumer minds.

Rich Media

Led by expert creative talent, we deliver highly engaging articles, videos, podcasts and more that explain, inspire, entertain and ultimately encourage people to return.

Data Science &

We combine data and insights with the expertise of our creative talent to improve and deliver deeper experiences that are more relevant to the consumer.

Create Value

We give operators and advertisers the ability to maximise their investment and revenue through exclusive access to the commercially attractive communities we nurture.

Where we operate

Sports Media

Led by sports experts with decades of experience, our sports brands provide in-depth coverage for enthusiastic fans all over the world.

Sports Betting

Crafted by sports betting specialists, our brands provide expert analysis, tools and data that educates and supports responsible wager-based entertainment decisions in a trustworthy environment.


With a focus on user safety, our gaming brands help players discover games they love in an environment they can trust.


Created for advertisers and publishers of all sizes, our partner services combine technology and years of experience to deliver greater reach and more sustainable, durable revenue.