As an affiliate, the Business’s revenue is driven by creating compelling content that reaches engaged, returning audiences, which in turn, attract high-value operators and advertisers.
We develop premium brands that build trust and loyalty among their audiences. We extend this relationship to trusted operators and advertisers who enrich the consumer experience while generating revenue.
Our portfolio composition is a balanced mix of Owned and Operated (O&O) and Media Partnership Business (MPB).
O&O brands provide high-quality news, insights and entertainment from in-house experts that generates audience growth, retention and action. While our Media Partners — a collective of leading sports media and news publishers with high brand equity, trust and authority — benefit from our quality storytelling, industry expertise and operator relationships. The scale of this combination yields wider geographical coverage, increased advertiser relevance and greater revenue opportunities.
The Group’s revenue is sourced primarily from CPA in North America and hybrid/revenue share in Europe. As the XLMedia audience footprint scales, we are able to capitalise on alternative revenue streams like display advertising (cost per mille or CPM) and sponsorships.
O&O Brands and Media Partners
attract engaged audiences who have a variety of needs and interests directly to their sites and through search engines and products (e.g. Google News).