Responsible Gambling

Supporting Responsible Gambling and Promoting a Safer Industry

At XLMedia, we are committed to safe and responsible gambling practices. Our commitment to consumer protection includes being a founding member of the Responsible Gambling Affiliate Association and partnering with Better Change. Please continue reading below to learn more about both endeavors.


Responsible Gambling Affiliate Association (RGAA) is an independent trade association comprised of companies that engage in gambling, gaming, or sports bettingĀ marketing and advertising. Its mission is to champion responsible gambling marketing and advertising practices, make it possible for gambling affiliate companies to influence sensible regulation, and protect consumer best interest while effectively serving the market.

Founded in 2023 by Better Collective, Catena Media, FairPlay Sports Media, Group, Spotlight Sports Group, and XLMedia plc, the association will advocate for reasonable regulation, responsible advertising and consumer protection.


Better Change aims to help operators and partners raise standards through improved compliance, innovative social responsibility strategies and robust tools for safer gambling designed to maximise player protection. Its mission is to support the gambling industry and deliver clear, sustainable, and progressive results for all partners and their players.

XLMedia and Better Change have come together to ensure that enjoying a bet on a favorite sport, a game of bingo or a spin of a slot can continue to be a safe, positive experience.

As part of our partnership, Better Change will provide ongoing training to XLMedia staff that promotes safer gambling best practices and help to ensure the team is educated through key consumer research, safe gaming tactics and innovative technology.