XLMedia Plc

Chris Bell

Chris Bell Non-Executive Chair

Key strengths and expertise:

  • Extensive retail and hospitality industry leadership experience
  • Substantial knowledge of the gambling industry

Christopher is an experienced Chair, chief executive, senior independent director and non-executive director, with over 20 years’ experience in publicly traded companies. He has deep knowledge of the betting, gaming, retail and hospitality sectors, gained from 27 years’ executive leadership experience. Christopher was previously a Non-Executive Director of Gaming Realms plc, Spirit Pub Company plc and Quintain Estates and Development plc, where he was the Senior Independent Director. He was chief executive at Ladbrokes Worldwide and a Board Director at Hilton Group plc, then made chief executive of Ladbrokes plc following the sale of the Hilton International Hotel division. XLMedia is one of four AIM listed companies he has successfully taken to market, alongside Team17 plc, TechFinancials plc and OnTheMarket plc.

Committee membership:

  • Member of the Audit Committee
  • Member of the Remuneration Committee
  • Member of the Risk Committee

Other current appointments:

  • Chair, Team17 plc
  • Chair, OnTheMarket plc
  • Senior Independent Director, The Rank Group plc
  • Non-Executive Director, Royal Air Force Charitable Trust Enterprises

Stuart Simms Chief Executive Officer

Key strengths and expertise:

  • Track record of value creation and transformation at international companies
  • Very extensive in-depth commercial and performance marketing experience

Stuart joined XLMedia in October 2019 as chief executive
officer from Rakuten Marketing, one of the world’s largest digital advertising businesses, where he was global CEO and led a global transformation programme – strengthening the company’s balance sheet, simplifying the business and returning the company to double digit growth. Stuart brings over 29 years of experience of technology companies, with the last 14 years in executive leadership positions at companies including Microsoft, Rackspace, Venda (Netsuite) and Rakuten.

Committee membership:

  • Member of the Risk Committee

Other current appointments:

  • Board Director, Digital Media Distribution Ltd

Iain Balchin Chief Financial Officer

Key strengths and expertise:

  • Strong international finance leadership background
  • Considerable knowledge of value creation and change

Iain is an experienced CFO and Board Director. He was previously CFO at Ixaris Group, World Remit Group, Wizink Bank Group and Ascot Lloyd Group, where he led the IPO process and subsequent trade sale. He has also served as a Board Director at Ixaris Group, Ascot Lloyd Wealth Management and Harvard Wealth Management. Iain is a debt and equity raise specialist, with private equity and plc experience and has helped build world class finance functions for Standard Chartered, St James Place Wealth Management plc, Credit Suisse and Lloyds TSB, leading teams based in Madrid, UAE, Zurich, Paris, the UK and Tokyo. At XLMedia he brings strong experience in creating value through change, M&A and organisational redesign.

Committee membership:

  • Member of the Risk Committee

Other current appointments:

  • None
Richard Rosenberg

Richard Rosenberg Independent Non-Executive Director

Key strengths and expertise:

  • Significant and relevant financial accounting experience
  • Considerable knowledge of the online gaming sector

Richard is a qualified chartered accountant and partner at SRLV, an independent accounting practice, which he co-founded in 1988. He has a strong finance background and specific knowledge of the online marketing sector. XLMedia is the second AIM listed company he has successfully taken to market, having previously advised Empire Online when it became the first digital marketing business for the gaming industry to be publicly traded in 2005. Richard has been a member of the Academy of Experts since 2011.

Committee membership:

  • Chair of the Audit Committee
  • Member of the Remuneration Committee
  • Member of the Risk Committee

Other current appointments:

  • Non-Executive Chair, Livermore Investments Group Ltd
  • Trustee, Teenage Cancer Trust
Jonas Martensson

Jonas Martensson Independent Non- Executive Director

Key strengths and expertise:

  • Considerable capital markets and gaming sector experience
  • Extensive experience in technology and product development

Jonas is currently CEO of Mojang AB, the videogame development company behind the Minecraft game, which was acquired by Microsoft in 2014. Jonas founded betting operator Mobilbet.com, which was sold to ComeOn in 2016. Prior to this, Jonas held senior roles at Betsson, an online betting and gaming company, latterly in Betsson Technologies AB, as Head of Mobile responsible for strategy and execution of all mobile activities across the 28 group brands. He has also managed start-ups in entertainment, social networking and finance. Jonas was one of the founders of Happy Socks.

Committee membership:

  • Chair of the Remuneration Committee
  • Member of the Audit Committee
  • Member of the Risk Committee

Other current appointments:

  • None
Ory Weihs

Ory Weihs Non-Executive Director

Key strengths and expertise:

  • Extensive knowledge of XLMedia having founded the business
  • Significant understanding of performance marketing

Ory co-founded XLMedia and served as CEO from 2008 to 2019, prior to which he worked across all areas of the business as it successfully scaled from the affiliate network he first established in 2003. He brings considerable entrepreneurial and digital business leadership experience. Ory is also the founder of Team Odeon, a performance marketing company focused on higher education. He is an active investor and advisor to companies operating in SAAS, Gaming and performance marketing.

Committee membership:

  • Chair of the Risk Committee
  • Member of the Audit Committee

Other current appointments:

  • Founder, Team Odeon
  • Non-Executive Director, Mews

Stuart Simms Chief Executive Officer

Key strengths and expertise:

  • Track record of value creation and transformation at international companies
  • Very extensive in-depth commercial and performance marketing experience

Stuart joined XLMedia in October 2019 as chief executive
officer from Rakuten Marketing, one of the world’s largest digital advertising businesses, where he was global CEO and led a global transformation programme – strengthening the company’s balance sheet, simplifying the business and returning the company to double digit growth. Stuart brings over 29 years of experience of technology companies, with the last 14 years in executive leadership positions at companies including Microsoft, Rackspace, Venda (Netsuite) and Rakuten.

Committee membership:

  • Member of the Risk Committee

Other current appointments:

  • Board Director, Digital Media Distribution Ltd

Iain Balchin Group CFO

Key strengths and expertise:

  • Strong international finance leadership background
  • Considerable knowledge of value creation and change

Iain is an experienced CFO and Board Director. He was previously CFO at Ixaris Group, World Remit Group, Wizink Bank Group and Ascot Lloyd Group, where he led the IPO process and subsequent trade sale. He has also served as a Board Director at Ixaris Group, Ascot Lloyd Wealth Management and Harvard Wealth Management. Iain is a debt and equity raise specialist, with private equity and plc experience and has helped build world class finance functions for Standard Chartered, St James Place Wealth Management plc, Credit Suisse and Lloyds TSB, leading teams based in Madrid, UAE, Zurich, Paris, the UK and Tokyo. At XLMedia he brings strong experience in creating value through change, M&A and organisational redesign.

Committee membership:

  • Member of the Risk Committee

Other current appointments:

  • None
Michal Badhav

Michal Badhav Group General Counsel and Corporate Secretary

Michal brings years of global experience having been in senior executive legal positions during the past 20 years at public and private technology companies in Israel and the US. Before joining XLMedia Michal served as Deputy General Counsel at Amdocs in the US and Israel and as General Counsel at Risco Group, where she headed the corporate, commercial, compliance and M&A functions. Michal holds an LL.M from Tel-Aviv University, an LL.B from Bar-Ilan University and is licensed in the US and Israel.

Ken Dorward President North America

With a proven success record of managing companies through dynamic growth as CEO, COO and CFO, Ken joins XLMedia to oversee our global personal finance ventures and head up sports and gaming outside Europe. Based in the US, Ken is known for executing bold business strategies, increasing valuations and reorganizing teams across commercial, operational and administrative functions. Ken has exceptional knowledge of the digital media, advertising and personal finance sectors.