We curate our portfolio of brands for sustainable growth.
We create content to capture interest and intent.
We align advertisers to audience demand resulting in action.
The New XLMedia
With the foundations of ‘proactive portfolio management’ and ‘premium brands’ ingrained in our everyday operations, we focus our efforts on embracing new growth and maximising our future impact.
HIGH-GROWTH SPORTS & GAMING
OUR BUSINESS MODEL
XLMedia’s revenue is driven by highly engaged, returning audiences that attract high-value advertisers.
We develop premium brands that build trust and loyalty among their audiences. We extend this relationship to trusted advertisers and partners who enrich the consumer experience while generating revenue.
Our revenue is sourced from a combination of CPA and revenue share which provides a solid financial foundation to bolster the Group’s growth. As the XLMedia audience footprint scales, we are able to capitalize on alternative revenue streams like CPM and sponsorships.
Our portfolio composition is a balanced mix of Owned and Operated (O&O) and Media Partnership Business (MPB).
O&O brands provide news, insights, and entertainment from expert sources. Our MPB is a collective of leading sports media and news publishers that benefit from our quality storytelling and industry expertise. The scale of this combination yields wider geographical coverage, increased advertiser relevance and greater revenue opportunities.
The Group is now an industry leader in partnering with media businesses. This strategic partnering also provides a proven pipeline for future M&A consideration.
O&O Brands and Media Partners Attract Engaged Audiences
who have a variety of needs and interests.
Multiple Revenue Streams
from highly motivated audiences at significant scale.
Advertisers From Diverse Categories
access our audiences, providing reach beyond vertical-specific associations.
Our growth engine
In a competitive industry, our growth engine sets XLMedia apart. It starts with passionate communities like sports fans. We apply data science and specialist expertise to understand their motivation, recognise their intent, and provide the most relevant promotion.
By targeting fandoms and understanding the modern audience journey, we deliver real value to our audiences and our advertisers.