Expand our North America Sports footprint, deepening audience relationships and diversifying revenue streams with the goal of more predictable, stable income.
Refine our Europe Sports portfolio, expand to new territories and capture more revenue while leveraging our experience and learning from years spent operating in mature, regulated markets.
Drive gaming in select markets (like the US) through quality content, engaging consumer features, data-driven decision making and the prioritisation of Google E-E-A-T requirements to capitalise on the high-margin Gaming vertical.
We Are The New XLMedia
XLMedia’s core business operates in three verticals: Sports Media, Sports Betting and Gaming. The Group manages a portfolio of premium brands with a primary emphasis on Sports and Gaming in regulated markets. We focus our efforts on embracing new growth and maximizing our future impact.
OUR BUSINESS MODEL
As an affiliate, the Business’s revenue is driven by creating compelling content that reaches engaged, returning audiences, which in turn, attract high-value operators and advertisers.
We develop premium brands that build trust and loyalty among their audiences. We extend this relationship to trusted operators and advertisers who enrich the consumer experience while generating revenue.
Our portfolio composition is a balanced mix of Owned and Operated (O&O) and Media Partnership Business (MPB).
O&O brands provide high-quality news, insights and entertainment from in-house experts that generates audience growth, retention and action. While our Media Partners — a collective of leading sports media and news publishers with high brand equity, trust and authority — benefit from our quality storytelling, industry expertise and operator relationships. The scale of this combination yields wider geographical coverage, increased advertiser relevance and greater revenue opportunities.
The Group’s revenue is sourced primarily from CPA in North America and hybrid/revenue share in Europe. As the XLMedia audience footprint scales, we are able to capitalise on alternative revenue streams like display advertising (cost per mille or CPM) and sponsorships.
O&O Brands and Media Partners
attract engaged audiences who have a variety of needs and interests directly to their sites and through search engines and products (e.g. Google News).
Our growth engine
By leveraging our understanding of the modern audience journey, XLMedia is able to deliver real value to our audiences and our advertisers in a competitive industry.
We reach passionate communities – like sports fans – with quality content that is specific to their interests. To accomplish this, we apply data science and specialist expertise to understand consumer motivations.
This allows us to create better stories, capture intent via search engines and news products (e.g., Google News) and provide advertisements that are genuinely relevant.
The objective is to provide the right story, to the right person, with the right promotion at the optimal time. This strategy generates brand affinity and dependable revenue streams.