Investors

Our Strategy

Vertical
Depth


We curate our portfolio of brands for sustainable growth.

Content
Strategy


We create content to capture interest and intent.

Commercial
Alignment


We align advertisers to audience demand resulting in action.

The New XLMedia

 

With the foundations of ‘proactive portfolio management’ and ‘premium brands’ ingrained in our everyday operations, we focus our efforts on embracing new growth and maximising our future impact.

Past

Legacy and learnings from UK and Europe experience
NON-REGULATED EUROPE
EUROPE-BASED BUSINESS
(Nordic Centric)
STRATEGY CONCENTRATED ON
CASINO
VOLUME-LED
With A Focus On Many Sites (’000s)

PRESENT

Real-time knowledge, new practices, and subject matter experts
REGULATED TERRITORIES
PRIORITISE NORTH AMERICA AND EUROPE
STRATEGY FOCUSED ON
HIGH-GROWTH SPORTS & GAMING
BRAND-LED
With 20 Marquee Sites

OUR BUSINESS MODEL

XLMedia’s revenue is driven by highly engaged, returning audiences that attract high-value advertisers. 

We develop premium brands that build trust and loyalty among their audiences. We extend this relationship to trusted advertisers and partners who enrich the consumer experience while generating revenue.

Our revenue is sourced from a combination of CPA and revenue share which provides a solid financial foundation to bolster the Group’s growth. As the XLMedia audience footprint scales, we are able to capitalize on alternative revenue streams like CPM and sponsorships.

Our portfolio composition is a balanced mix of Owned and Operated (O&O) and Media Partnership Business (MPB). 

O&O brands provide news, insights, and entertainment from expert sources. Our MPB is a collective of leading sports media and news publishers that benefit from our quality storytelling and industry expertise. The scale of this combination yields wider geographical coverage, increased advertiser relevance and greater revenue opportunities.

The Group is now an industry leader in partnering with media businesses. This strategic partnering also provides a proven pipeline for future M&A consideration.

O&O Brands and Media Partners Attract Engaged Audiences

who have a variety of needs and interests.

Multiple Revenue Streams

from highly motivated audiences at significant scale.

Advertisers From Diverse Categories

access our audiences, providing reach beyond vertical-specific associations.

Our growth engine

In a competitive industry, our growth engine sets XLMedia apart. It starts with passionate communities like sports fans. We apply data science and specialist expertise to understand their motivation, recognise their intent, and provide the most relevant promotion.

By targeting fandoms and understanding the modern audience journey, we deliver real value to our audiences and our advertisers.

Continuously engaging the consumer creates multiple monetisation opportunities through premium assets and partnerships powered by data-driven connections.

Where we operate

Sports

Led by sports experts who are also sports fans, our brands provide in-depth coverage for enthusiastic fans.
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Gaming

Our gaming brands help players discover games they love in an environment they can trust.
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Personal Finance

Our personal finance brands reach a young, highly diverse audience and encourage responsible decision making.
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XLMEDIA Partner
Solutions

Created for advertisers and publishers of all sizes, our partner services combine technology and years of experience to deliver greater reach and more sustainable, durable revenue.
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